The Art of the Facebook Page Design

Everyday more and more businesses around the world are creating presences on Facebook.

Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.

Regardless of where a user lands when they first arrive, something needs to capture their attention.

As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.

In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. We believe it’s also about the art and design of engagement and a vital new component to the corporate brand identity—the Facebook page design.

Coca-Cola

Total Fans 22, 113, 350 | Food and Drink | United States

Starbucks

Total Fans 19, 386, 229 | Restaurant | United States

Oreo

Total Fans 16, 509, 052 | Food and Drink | United States

Red Bull

Total Fans 15, 002, 570 | Food and Drink | Austria

Skittles

Total Fans 14, 903, 838 | Food and Drink| United States

Converse All Star

Total Fans 12, 522, 419 | Fashion | United States

Victoria’s Secret

Total Fans 11, 273, 214 | Fashion | United States

Converse

Total Fans 10, 903, 272 | Fashion | United States

Windows Live Messenger

Total Fans 9, 555, 443 | Technology | United States

Pringles

Total Fans 8, 902, 303 | Food and Drink | United States

PlayStation

Total Fans 8, 328, 915 | Technology | Japan

Monster Energy

Total Fans 8, 264, 999 | Food and Drink | United States

Zara

Total Fans 7, 907, 457 | Fashion | Spain

Victoria’s Secret Pink

Total Fans 7, 861, 520 | Fashion | United States

Dr. Pepper

Total Fans 7, 730, 330 | Food and Drink | United States

Nutella

Total Fans 7, 482, 885 | Food and Drink | Italy

Ferrero Rocher

Total Fans 7, 464, 229 | Food and Drink | Italy

Starburst

Total Fans 7, 428, 300 | Food and Drink | United States

Disneyland

Total Fans 7, 227, 700 | Attraction | United States

McDonald’s

Total Fans 7, 015, 657 | Restaurant | United States

Adidas Originals

Total Fans 6, 983, 666| Sports | Germany

Reese’s

Total Fans 6, 446, 255 | Food and Drink | United States

Xbox

Total Fans 6, 216, 176 | Technology | United States

H&M

Total Fans 6, 111, 927 | Fashion| Sweden

Starbucks Frappucino

Total Fans 5, 632, 778 | Food and Drink | United States

Google Chrome

Total Fans 5, 452, 638 | Technology | United States

Taco Bell

Total Fans 5, 398, 834 | Restaurant | United States

Walt Disney World

Total Fans 5, 224, 835 | Attraction | United States

BlackBerry

Total Fans 5, 196, 258 | Technology | Canada

Picnik

Total Fans 4, 680, 341 | Technology | United States

SUBWAY

Total Fans 4, 663, 512 | Restaurant | United States

Nike Football

Total Fans 4, 622, 955 | Sports | United States

Lacoste

Total Fans 4, 493, 274 | Fashion | France

BMW

Total Fans 4, 429, 660 | Automotive | Germany

Hollister Co

Total Fans 4, 178, 668 | Fashion | United States

Mountain Dew

Total Fans 4, 127, 589 | Food and Drink | United States

Burberry

Total Fans 4, 024, 562 | Fashion | United States

5 Gum

Total Fans 4, 021, 548 | Food and Drink | United States

Forever 21

Total Fans 3, 972, 013 | Fashion | United States

Buffalo Wild Wings

Total Fans 3, 864, 310 | Restaurant | United States

Nike

Total Fans 3, 826, 717 | Sports | United States

Target

Total Fans 3, 816, 027 | Retail | United States

Chik-fil-A

Total Fans 3, 719, 656 | Restaurant | United States

Puma

Total Fans 3, 715, 460 | Sports | Germany

American Eagle Outfitters

Total Fans 3, 689, 587 | Fashion | United States

Subway

Total Fans 3, 679, 491 | Restaurant | United States

Gucci

Total Fans 3, 659, 709 | Fashion | Italy

Sony Ericcson

Total Fans 3, 656, 301 | Technology | Sweden

Abercrombie & Fitch

Total Fans 3, 653, 314 | Fashion | United States

Aéropostale

Total Fans 3, 604, 929 | Fashion | United States

Written and compiled exclusively for Webdesigner Depot by Debbie Hemley. Debbie is a blogger and social media aficionado. She works with businesses to develop content and social media strategies. Read her blog posts on All the News and follow her on Twitter

Have you been creating Facebook pages for your clients? What have your design experiences been like?

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