The Art of the Facebook Page Design

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Everyday more and more businesses around the world are creating presences on Facebook.Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.Regardless of where a user lands when they first arrive, something needs to capture their attention.As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.In truth, Facebook is about more…
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Google Weddings Helps You Plan and Share Your Big Day

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This is a little strange: Google just launched a suite of wedding planning "tools" called Google for Weddings. It's essentially a page explaining how to use free Google tools like Sites (web site creation), Picnik (image editing), Docs (planning), and Picasa (image sharing) to plan your big day, linking to various site and document templates designed with that goal in mind. [Google Weddings]
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When Should you Tweet?

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If you are on Twitter for fun and tweet only to connect with your friends, please skip this. Let’s say you want to find out the best time to write a tweet such that it gets read by a maximum number of your followers on Twitter who in-turn may decide to retweet it to further help spread the word? There are two approaches to this problem. For instance, you may find the time period when your followers are least active on Twitter and avoid tweeting during that time. This increases the likelihood of them noticing your tweets. Timely is however a more innovative solution to finding the perfect time for tweeting. The app analyzes your last 200 tweets and then shortlists the ones that have been retweeted. The more retweets…
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How to Run a Concepting Workshop

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Awhile back I wrote a post about how to run a workshop, in the general sense. I thought that I would write out the steps for a concepting workshop in particular. Concepting workshops are ones that we do a lot at Adaptive Path. They are great for when you need to generate a lot of ideas around an issue in a short amount of time. They can be done with large or small groups, with designers, developers, and managers. 1. Create the agenda for the day. Determine what it is you will be sketching and what your goal is for the end of the session. For a full day workshop, say from 10-4, plan on 20 minutes of sketching, then 30-40 minutes to discuss what was created. You might have…
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Exercise reverses brain volume loss in the elderly

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Activity helps protect the brain from the strains of aging. Several different forms of mental exertion seem to provide a bit of reserve that helps hold off the forgetfulness that frequently appears in the elderly, and may limit the impact of age-related dementia. But a study released by PNAS today suggests that it's not just mental activity; physical exercise helps protect the brains of the elderly as well, and can even reverse some of the indications of aging. The study involved a cohort of 120 older adults who were randomized into two groups: one that went on a program of three moderate-intensity aerobic workouts a week, and a second that spent an equal time doing stretching and toning exercises. Obviously, this sort of thing is difficult to do a double-blind…
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